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The Print Street The Streaming Business: Netflix’s New Business Strategy
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The Print Street
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The Streaming Business: Netflix’s New Business Strategy

Sven Kramer Dec 07, 2023
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Netflix’s approach to its original content strategy, particularly the abrupt cancellation of popular series, has become a source of significant debate and concern among its viewers. This trend, exemplified by the cancellation of the series “Warrior Nun,” highlights a growing tension between the platform’s business strategies and its relationship with its audience.

Let’s dive in and learn more about Netflix’s business dilemma:

Card / Unsplash / Earlier this year, subscribers were disappointed by the untimely axe of the beloved season “Warrior Nun.”

Netflix’s Evolution and Its Original Content Boom

Netflix, once a DVD rental service, evolved into a streaming juggernaut, fundamentally altering how we watch TV and movies. With its pivot to original content, Netflix not only expanded its library but also diversified the kinds of stories being told. Thus, offering an array of genres from all over the world.

Despite these achievements, Netflix faces criticism for what many see as a ‘hit-and-run’ approach to new series. Shows are often canceled after just one or two seasons, leaving storylines unresolved and fans disappointed.

This pattern raises questions about the sustainability of such a strategy in the long term.

A Deeper Look At the “Warrior Nun” Phenomenon

“Warrior Nun” is a case in point. The show developed a cult following, but its sudden cancellation after its second season sparked outrage. Fans lamented not just the loss of the show, but also the missed potential of its narrative and characters. It became a rallying point for broader discontent with Netflix’s approach to series longevity.

Cotton Bro / Pexels / Fans are unhappy with Netflix taking down “Warrior Nun” after streaming 2 seasons.

Netflix’s decisions on which shows to cancel often seem opaque. However, they are likely driven by a mix of viewership analytics, production costs, and strategic priorities. While this data-driven approach helps Netflix tailor its offerings, it can also lead to the premature demise of shows with niche but passionate audiences.

The Creative Dilemma in Storytelling

The uncertainty around series longevity has implications for storytelling. Writers and producers may feel compelled to design stories that can either wrap up quickly or hook viewers immediately. Thus, potentially compromising the depth and quality of the narrative.

Thus, the reaction to the cancellation of “Warrior Nun” underscores the power of fan communities. Online campaigns and social media movements can highlight a show’s impact and reach, though they rarely change corporate decisions. Such movements reflect a growing gap between audience expectations and corporate strategies.

 

Cotton Bro / Pexels / By being audience-centric, the streaming giant can effectively address the grievances of its subscribers.

What Strategies Should Netflix Consider?

To address these concerns, Netflix might explore alternative strategies. Longer commitments to series, clearer communication about the life span of a show, or even a model that allows for planned, shorter series runs could all help. These approaches might build more trust and goodwill among viewers.

Netflix’s challenges are indicative of broader trends in the streaming industry. The balance between quantity and quality, the pursuit of new subscribers versus retaining existing ones, and the need for diverse storytelling are issues that all platforms face.

Looking Ahead: Sustainability in the Streaming Era

As the streaming landscape becomes increasingly competitive, platforms like Netflix must navigate these complex dynamics. Balancing commercial viability with creative integrity and audience satisfaction is no easy feat. But it is essential for the long-term health of the industry.

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